Post by hasina789956 on Oct 28, 2024 5:14:26 GMT -5
Email newsletters today are one of the easiest and most effective ways to communicate with clients and promote your online school. They help us deliver important information, collect feedback and conduct promotions directly in the mailboxes of our subscribers.
You might think that it would cost a fortune to carry out such a marketing campaign… and that would be absolutely not true!
In fact, you can launch an email newsletter from scratch absolutely free! And today in our article we will tell you in detail and step by step how to do it easily and without bulk email campaigns unnecessary costs.
Step Collecting a database of email addresses
To create your own email newsletter, you need to build a subscriber base – people who want to receive your emails. There are several easy and free ways to do this:
Subscription forms on the website
Place a form on your website where visitors can leave their email addresses in exchange for useful information, news, or a discount on your new courses.
Social media
Use social media to encourage people to subscribe. Tell them they'll get helpful tips, discounts, or exclusive offers.
Lead magnets
Offer something valuable for free, such as a checklist, mini-course, or discount in exchange for an email. This is an effective way to engage your audience.
If you already have a collected contact base - even easier, consider that half the job is already done! The main thing to remember here is that subscribers to your online school must give their consent to receive your newsletters. Otherwise, the miracle will not happen and the main destination of your letters will be the spam basket.
StepSelect a service for mailing
Choosing the right email marketing platform is another important step when launching a marketing campaign. The service you choose will determine how easy it is to create emails, automate processes, and, most importantly, how effectively you interact with your audience. A well-chosen platform will allow you to not only easily manage your emails, but also analyze the results, customize email chains, and adapt to your subscribers’ needs.
There are different mailing services and their prices can also vary greatly. But today we have a task to launch a mailing for free, so let's turn to two popular platforms - Unisender and Sendsay, which offer this option.
Unisender
Unisender has a free plan that allows you to send up to 1,500 emails per month and work with a base of up to 100 subscribers. The free package includes basic features: creating emails through a visual editor, simple audience segmentation, automatic email chains, and campaign analytics (opens, clicks).