Post by habiba123820 on Nov 2, 2024 1:20:50 GMT -5
If you are reading this article, it is probably because you have downloaded our white paper and received at least 3 automatic emails to offer you an appointment.
This very simple process allows us to generate interesting sales meetings with people who, like you, are interested in email marketing and are looking to generate more sales through this lever.
This process of sending automatic emails to generate appointments (or sales, account creations, etc., depending on your objective) is part of what is called “lead nurturing”. Another Anglicism, you might say. This somewhat barbaric term refers to the implementation of a marketing strategy with the aim of “maturing” a prospect to get them into a purchasing wordpress web design agency cycle. To do this, we will use quality content such as a white paper, which will respond to the prospect’s problem in order to get them into their automatic email sending scenario.
This scenario will allow you to regularly relaunch your prospects by offering them, for example, other interesting content, while offering them, for example, a telephone appointment or the purchase of a product or service related to your content.
In this case, we have chosen to offer you a non-binding telephone appointment with a consultant in order to analyze your situation and offer you suitable solutions.
The promise is linked to the white paper initially downloaded by offering a personalized approach while remaining non-binding. For our teams, it is an opportunity to engage in dialogue with a potential customer who already has a foot in the emailing field and who has a certain interest in the subject.
But then, in concrete terms, how does it work?
The first step is obviously to write . Writing a white paper is no small feat. And the idea is not to release a “bullshit” book with a punchy title but without substance. The book “15 fundamentals to make email marketing your first sales lever” is a real summary of marketing tips and expertise that can really help those who are starting out or who have difficulties with this concept.
We won't go into writing techniques here, but it is important to consider that producing interesting content inevitably requires a strong investment in terms of time.
Once the book is written, it is a matter of publishing it on a dedicated landing page and making it accessible only after filling out a contact form in which you will ask your prospect for some information. This personal information will be used in particular to qualify the prospect and personalize your communications with them.
And this is where your automation scenario can begin. So here is how we set up ours with Sarbacane.
Here we go.
Step 1: Create and publish a form
The first thing to do is to create a landing page that presents the white paper. In this same landing page, we have integrated a download form, the one you filled out.
This very simple process allows us to generate interesting sales meetings with people who, like you, are interested in email marketing and are looking to generate more sales through this lever.
This process of sending automatic emails to generate appointments (or sales, account creations, etc., depending on your objective) is part of what is called “lead nurturing”. Another Anglicism, you might say. This somewhat barbaric term refers to the implementation of a marketing strategy with the aim of “maturing” a prospect to get them into a purchasing wordpress web design agency cycle. To do this, we will use quality content such as a white paper, which will respond to the prospect’s problem in order to get them into their automatic email sending scenario.
This scenario will allow you to regularly relaunch your prospects by offering them, for example, other interesting content, while offering them, for example, a telephone appointment or the purchase of a product or service related to your content.
In this case, we have chosen to offer you a non-binding telephone appointment with a consultant in order to analyze your situation and offer you suitable solutions.
The promise is linked to the white paper initially downloaded by offering a personalized approach while remaining non-binding. For our teams, it is an opportunity to engage in dialogue with a potential customer who already has a foot in the emailing field and who has a certain interest in the subject.
But then, in concrete terms, how does it work?
The first step is obviously to write . Writing a white paper is no small feat. And the idea is not to release a “bullshit” book with a punchy title but without substance. The book “15 fundamentals to make email marketing your first sales lever” is a real summary of marketing tips and expertise that can really help those who are starting out or who have difficulties with this concept.
We won't go into writing techniques here, but it is important to consider that producing interesting content inevitably requires a strong investment in terms of time.
Once the book is written, it is a matter of publishing it on a dedicated landing page and making it accessible only after filling out a contact form in which you will ask your prospect for some information. This personal information will be used in particular to qualify the prospect and personalize your communications with them.
And this is where your automation scenario can begin. So here is how we set up ours with Sarbacane.
Here we go.
Step 1: Create and publish a form
The first thing to do is to create a landing page that presents the white paper. In this same landing page, we have integrated a download form, the one you filled out.