Post by sinthiya007 on Nov 7, 2024 2:03:47 GMT -5
Nowadays, our target audience is increasingly digital, with greater choice and increasingly intelligent decision-making. In other words, this only makes the marketing team's job more difficult when promoting campaigns!
We all know that in Portugal, 6 out of 10 people have at least one active account on a social network and that they also use Google every day to find answers to the needs they face.
So, how can we improve our conversion and on page seo service include campaigns that bring us results in our marketing planning?
1 – Birthday campaigns
Who doesn't like receiving a gift on their birthday?
So why don't we plan a nearly lifetime campaign that will only target Facebookers who have a birthday in the next 2 or 3 months?
Interesting? Well, Facebook allows you to create ads in which, when defining your target audience, you can search for behaviors and one of the points you want to target is the birthday of Facebookers.
We quickly understood that in the next 2 or 3 months we could reach between 3 and 9 thousand people in Portugal.
2 – Exclusion of people
Does it make sense to promote our campaign to people who like our Facebook page?
This can be a bit controversial and for some it works and for others it doesn’t, but why not take advantage of our investment and look for people who don’t follow us and have “liked” our page?
On Facebook, you can then exclude people who like your page.
3 – Defining the objective
One of the things that generates the most doubts when promoting a campaign is the objective. So it is essential to define the objective of that campaign, whether we want to attract attention , arouse interest/desire or get our target audience to take an action . If we look closely, when choosing the objective, we have a marketing funnel.
We all know that in Portugal, 6 out of 10 people have at least one active account on a social network and that they also use Google every day to find answers to the needs they face.
So, how can we improve our conversion and on page seo service include campaigns that bring us results in our marketing planning?
1 – Birthday campaigns
Who doesn't like receiving a gift on their birthday?
So why don't we plan a nearly lifetime campaign that will only target Facebookers who have a birthday in the next 2 or 3 months?
Interesting? Well, Facebook allows you to create ads in which, when defining your target audience, you can search for behaviors and one of the points you want to target is the birthday of Facebookers.
We quickly understood that in the next 2 or 3 months we could reach between 3 and 9 thousand people in Portugal.
2 – Exclusion of people
Does it make sense to promote our campaign to people who like our Facebook page?
This can be a bit controversial and for some it works and for others it doesn’t, but why not take advantage of our investment and look for people who don’t follow us and have “liked” our page?
On Facebook, you can then exclude people who like your page.
3 – Defining the objective
One of the things that generates the most doubts when promoting a campaign is the objective. So it is essential to define the objective of that campaign, whether we want to attract attention , arouse interest/desire or get our target audience to take an action . If we look closely, when choosing the objective, we have a marketing funnel.